![]() ![]() ![]() Next door to the Tower, shoemaker Vans will open an outpost early next year in a former music store that was erected in 1930 and will have high-end residences upstairs, broker Andrew Turf of CBRE said.Ĭity Councilman Jose Huizar, who launched the Bringing Back Broadway economic initiative a decade ago, said he expects Apple to draw new crowds to the street that was once the movie theater capital of Los Angeles. Neighbors include historic Clifton’s Cafeteria and Urban Outfitters, which occupies the former Rialto Theatre. The 1.1-million-square-foot Broadway Trade Center across the street from the Tower is being redeveloped into an office, hotel and retail complex. “Now we can be much more selective and actually curate the street.”īroadway near Olympic Boulevard has been on the upswing since the Ace hotel and theater complex opened there in 2014 in the former United Artists building and became a popular destination for lodging and entertainment. “Before, we were just trying to attract businesses,” Delijani said. The big tech company’s pending arrival also marks a new phase of development for Broadway, where property owners can now be more choosy picking tenants, he said. Apple is a tenant of the Delijani family, which also owns the Los Angeles Theatre and two other historic Broadway movie houses.Īpple’s bid to bring the Tower back to life was too appealing to pass up, because the theater will return as a performance venue in addition to being a store, said Shahram Delijani, whose late father bought the theater years ago. “It’s a full menu of European influences,” conservancy President Linda Dishman said, and “one of the treasures of Broadway.”Īpple declined to say how much the renovation of the Tower will cost. The exterior of the Tower is Renaissance Revival style with French, Spanish, Moorish and Italian elements executed in terra-cotta, according to the Los Angeles Conservancy. Charles Lee to mimic the Paris Opera House. The interiors of both theaters were designed by architect S. Gumbiner, who went on to build the elaborate Los Angeles Theatre nearby. The Tower building is run-down now, but its pedigree is significant. “I think this is part of a shot across the bow from Apple saying, ‘Look, we are starting to expand our content and services footprint.’” “Apple is really going to get into the Hollywood arms race,” said Ives, head of technology research for GBH Insights. The splashy Los Angeles store may be intended to make a statement to the entertainment industry as Apple gears up to create original content that will compete with Netflix, Amazon and other streaming entertainment providers. ![]()
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